About the Journal

ABOUT THE JOURNAL

Overview

The Journal of Business, AI and Society (JBAS) is an international, peer-reviewed academic journal established to promote rigorous and relevant scholarship on the intersection of business, artificial intelligence, and societal transformation. The journal provides a forum for scholars, practitioners, and policymakers to examine how AI technologies influence organizations, markets, institutions, and everyday life.

JBAS recognizes that artificial intelligence is no longer merely a technical tool. It is increasingly embedded in business strategy, managerial decision-making, customer engagement, operational systems, employment structures, public governance, and social norms. Accordingly, the journal adopts a business-centered yet multidisciplinary perspective, encouraging research that combines managerial insight with technological understanding and social relevance.

Mission

The mission of JBAS is to advance impactful knowledge on how AI is shaping business practice and societal outcomes, while promoting responsible, ethical, and human-centered innovation.

Vision

JBAS aims to become a respected international journal known for publishing intellectually rigorous, interdisciplinary, and forward-looking research on AI-driven transformation in business and society.

Objectives

  • To publish high-quality theoretical, empirical, and methodological research
  • To bridge business scholarship with adjacent disciplines relevant to AI
  • To encourage critical examination of the societal implications of intelligent systems
  • To support evidence-based managerial and policy decision-making
  • To foster global dialogue on responsible and sustainable AI in business

AIMS AND SCOPE

Aims

The Journal of Business, AI and Society (JBAS) aims to publish high-quality scholarly work that advances understanding of the opportunities, challenges, and implications of artificial intelligence in business settings and their wider societal consequences.

The journal seeks to provide a platform for interdisciplinary dialogue and evidence-based inquiry into how AI transforms managerial processes, market interactions, consumer experiences, institutional arrangements, and social well-being.

Scope

JBAS welcomes original submissions in, but not limited to, the following areas:

Business and management

  • AI in strategic management
  • AI in entrepreneurship and innovation
  • AI in organizational behavior and leadership
  • AI in human resource management and future of work
  • AI in operations, logistics, and supply chains
  • AI in accounting, finance, and risk management

Marketing and consumer research

  • AI in digital marketing and personalization
  • Consumer responses to AI-generated content
  • Algorithmic trust, transparency, and explainability
  • AI-enabled customer experience and service systems
  • Virtual agents, recommendation systems, and conversational commerce
  • Human-AI co-creation in branding and communication

Technology and data

  • Business analytics and AI-driven decision support
  • Intelligent systems in organizational contexts
  • Platform ecosystems and algorithmic coordination
  • Data governance and responsible data practices
  • Adoption and diffusion of AI technologies in firms and markets

Society, ethics, and policy

  • Ethical implications of AI in business
  • Responsible AI, fairness, accountability, and bias
  • AI regulation and governance
  • AI and social inequality
  • AI, sustainability, and societal well-being
  • Business implications of AI in emerging and developing economies

Methodological openness

JBAS welcomes diverse methodological approaches, including:

  • Quantitative studies
  • Qualitative studies
  • Mixed-method research
  • Experiments and behavioral studies
  • Big data and computational approaches
  • Systematic reviews and meta-analyses
  • Conceptual and theory-building papers

What JBAS particularly values

  • Clear business relevance
  • Strong theoretical grounding
  • Methodological rigor
  • Interdisciplinary contribution
  • Practical and societal implications

4) EDITORIAL STRUCTURE 

Editorial leadership

Editor-in-Chief
Luke Phan
[OpenPEL, US]
[Email]

Managing Editor
Quang-An Ha
University of Economics Ho Chi Minh City
[Email]

Associate Editors

  • [Name], [Institution, Country]
  •  

Editorial Board

  • [Name], [Institution, Country]
  •  

Editorial principles

JBAS is committed to academic independence, editorial integrity, fairness in peer review, and transparency in publication decisions. Editorial decisions are based solely on scholarly merit, methodological rigor, ethical compliance, and relevance to the journal’s aims and scope.

 ARTICLE TYPES

JBAS accepts the following manuscript categories:

Research Articles

Full-length original studies presenting theoretical, empirical, or methodological contributions.

Suggested length: 6,000-10,000 words

Review Articles

Critical reviews, systematic literature reviews, and meta-analyses that synthesize knowledge and identify future research directions.

Suggested length: 6,000-12,000 words

Research Notes

Shorter papers reporting novel findings, pilot studies, methodological innovations, or emerging issues.

Suggested length: 3,000-5,000 words

Perspectives and Commentary

Scholarly essays addressing current debates, emerging trends, policy issues, or conceptual reflections relevant to business, AI, and society.

Suggested length: 2,000-4,000 words

AUTHOR GUIDELINES

General submission requirements

Authors should ensure that manuscripts submitted to JBAS:

  • Fall within the aims and scope of the journal
  • Present original work not previously published
  • Are not under consideration by another journal
  • Demonstrate clear theoretical and/or practical contribution
  • Follow ethical standards in research and publication
  • Are written in clear academic English

Manuscript preparation

A typical manuscript should include:

  • Title
  • Abstract (150-250 words)
  • Keywords (4-6 keywords)
  • Introduction
  • Literature review or theoretical background
  • Methodology
  • Results or findings
  • Discussion
  • Implications
  • Conclusion
  • References
  • Appendices, if applicable

Title page

Please provide a separate title page including:

  • Full manuscript title
  • Author names
  • Affiliations
  • Corresponding author contact details
  • ORCID iDs, if available
  • Acknowledgments, if any
  • Funding information, if any
  • Conflict of interest statement

Anonymous review file

The main manuscript file must be anonymized for double-blind review. Remove all identifying information from the manuscript and file properties.

Abstract

The abstract should briefly state:

  • Research purpose
  • Method or approach
  • Main findings
  • Theoretical contribution
  • Practical implications

Keywords

Provide 4-6 keywords that best describe the manuscript.

Formatting

  • File format: Microsoft Word (.doc or .docx)
  • Font: Times New Roman, 12 pt
  • Line spacing: 1.5 or double spacing
  • Margins: 2.5 cm or 1 inch on all sides
  • Citation style: APA 7th edition

Tables and figures

  • Number all tables and figures consecutively
  • Provide clear titles and source notes where applicable
  • Ensure all visuals are editable and high quality

Language editing

Authors whose first language is not English are encouraged to have manuscripts reviewed for grammar and clarity before submission.

Submission process

Manuscripts should be submitted through the journal’s online submission system or by the official submission email during the launch phase.

PEER REVIEW POLICY

Review model

JBAS uses a double-blind peer review process. Authors do not know the identity of reviewers, and reviewers do not know the identity of authors.

Initial screening

All submissions undergo an initial editorial screening to assess:

  • Fit with the journal’s scope
  • Originality and relevance
  • Basic methodological adequacy
  • Compliance with submission and ethical requirements
  • Writing quality sufficient for peer review

Manuscripts may be desk-rejected at this stage if they do not meet minimum standards.

External review

Submissions that pass editorial screening are typically sent to at least two independent reviewers with relevant expertise.

Editorial decisions

Possible decisions include:

  • Accept
  • Minor revisions
  • Major revisions
  • Reject

Review criteria

Reviewers are asked to evaluate:

  • Originality
  • Theoretical contribution
  • Methodological rigor
  • Clarity and organization
  • Practical significance
  • Ethical soundness
  • Relevance to JBAS

Review timeline

JBAS aims to provide a first decision within 2 weeks of submission, though timelines may vary depending on reviewer availability.

PUBLICATION ETHICS AND MALPRACTICE STATEMENT

Commitment to ethics

JBAS is committed to maintaining the highest standards of publication ethics and takes all possible measures against publication malpractice. Editors, reviewers, and authors are expected to uphold integrity, transparency, and professionalism throughout the publication process.

Responsibilities of authors

Authors must ensure that:

  • Their work is original and accurately presented
  • Data are genuine and not fabricated, falsified, or inappropriately manipulated
  • Sources are properly cited
  • The manuscript has not been published elsewhere and is not under review by another journal
  • All listed authors have made substantial scholarly contributions
  • All conflicts of interest are disclosed
  • Research involving human participants complies with relevant ethical standards and approvals

Responsibilities of editors

Editors are responsible for:

  • Making publication decisions based on scholarly merit
  • Preserving confidentiality
  • Avoiding conflicts of interest
  • Ensuring a fair and unbiased review process
  • Taking reasonable action when ethical concerns arise

Responsibilities of reviewers

Reviewers are expected to:

  • Provide objective, constructive, and timely feedback
  • Maintain confidentiality of the manuscript
  • Declare conflicts of interest
  • Refrain from using unpublished material for personal advantage
  • Identify relevant uncited work where appropriate

Plagiarism and originality

JBAS does not tolerate plagiarism in any form. All submissions may be screened using plagiarism detection tools. Manuscripts with significant plagiarism, redundant publication, or unethical overlap may be rejected immediately.

Corrections and retractions

If significant errors or ethical issues are discovered after publication, JBAS may issue corrections, expressions of concern, or retractions as appropriate.

OPEN ACCESS POLICY

JBAS provides immediate open access to its content on the principle that making research freely available supports the global exchange of knowledge.

Readers may access, read, download, and share published articles for non-commercial academic use, subject to appropriate attribution and the journal’s copyright policy.

Suggested copyright notice

Authors retain copyright of their work and grant JBAS the right of first publication. Licensing details will be specified by the journal.

Suggested launch option

Use a simple statement first: This journal provides immediate open access to its content.

You may later formalize licensing, for example with a Creative Commons license, once your publication workflow is fully established.

PUBLICATION FREQUENCY

JBAS is published quarterly, with four issues per year:

  • March
  • June
  • September
  • December

Articles may also be posted online first once accepted and finalized.

FEES / APC PAGE

Option A: No fee at launch

Article Processing Charges (APCs): None during the inaugural phase.

JBAS currently does not charge submission fees or article processing charges during its launch period.

Option B: If you want a future-ready wording

JBAS reserves the right to revise its publication fee policy in the future. Any such changes will be clearly announced on the journal website before implementation.

COPYRIGHT AND LICENSING

Authors are responsible for ensuring that any copyrighted material included in their manuscripts has been used with appropriate permission.

Upon publication, authors retain copyright and grant the journal the non-exclusive right to publish, archive, and disseminate the work in electronic format.

Specific licensing arrangements will be stated on each published article.

ARCHIVING POLICY

JBAS is committed to preserving the long-term accessibility of its scholarly content. Published articles are archived on the journal website and may also be stored in additional repositories or digital preservation systems as the journal develops.

PRIVACY STATEMENT

The names, email addresses, and other personal information entered on this journal site will be used exclusively for the stated purposes of the journal and will not be made available for any other purpose or to any other party except as necessary for normal journal operations